03. Beer Brains

Theme Educational Community Event
Tools Photoshop, Illustrator
Deliverables Logo Branding
Audience Beer enthusiasts
Tags Graphic Design
Notes Project at Z Interactive.


Oren Soloman and Harrison Blum of Fort Work wanted to organize a community event that brings together craft beer and education. The goal of the event is to provide an "Immersive Beer Tasting Experience”. The logo design uses most of the colors representative of Fort Work.


One of my earliest logo projects.

My process was to draw out all symbols that stood for creativity and logic, paired with the enthusiasm for beer for the event. Puzzle pieces, chess pieces and board, and a lightbulb were among the ideas.


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